For me, the beauty of modular is the unlimited freedom to create your own custom synthesizer instrument based on personal tastes, goals and infinite expansion options. I came from Ableton/laptop VSTs and hardware synths like Moog Sub 37 and Elektron gear that is great but really the vision of the designer and little expansion ability. Well software VSTs have that feature but I work all day on a computer and wanted to get a tactile hands on approach to lego building blocks for synthesis. It is more fun and challenging.