Lol -- Noise Engineering modules seem very popular and as far as I've seen pretty reputable, but yeah, their designs put me off too. I hate the busy panels and I could do without the Latin names too, which just make them very confusing to keep straight or intuit what kind of general category each module fits in. So I haven't taken the dive on any NE yet. There are a few that interest me though.
Same goes for the vaunted Make Noise. The black ones have a sort of appeal I guess, but seem to always be absurdly more expensive just for that (?), and the silver ones are ugly AF imo. That being said, I got a good deal on an Echophon, and like it quite well all in all, slightly wonky UI aside... certainly enough to explore other MN modules going forward.
As for BL, I feel like I should hate their designs, but most of them I actually kinda like (though a few of them are a real eyesore). Couldn't say why exactly, ADDAC or Doepfer vintage or more conservative looking modules are usually more my speed, aesthetically speaking.
Weirdly, I don't really like Mutable Instruments aesthetic all that much. I can understand the appeal, but something about their particular brand of cleanly/pristine/Helvetica-level-perfectness somehow translates to "big gay knobs / digital toy" for me at a gut level. And like NE's latin names, their gimmick with the module names all being sort of the same and giving you only the faintest clue about what kind of module it is, isn't a huge turn on to me, being fairly new to modular. (Which one is Blinds again? Veils? Shades? I have to look them up every time). Not to mention that beyond that, so far, I've been only mildly impressed by the two I've tried -- an Elements clone and a Rings non-clone. Elements was ... okay ... interesting to experiment with for a weekend or so ... but not really my thing at the end of the day. Rings is cool enough, I suppose.
Ok, I'm wayyy off topic now, but anyway lol....